Prices start at $49.

How Dutch Consumers Use The Net To Research And Buy Financial Products
The Web's Role As A Sales Channel Is Growing Fast In The Netherlands
November 20, 2009 , 15 pages
by Alexander Hesse
The Internet's role as a distribution channel for financial products is growing fast in the Netherlands. Nearly half of Dutch Net users researched at least one financial product online in the past year, compared with 40% in 2007, and one in five bought a financial product online, compared with 12% in 2007. Eleven percent of Dutch Net users also research mortgages online. Simple and familiar products are best-suited for online distribution, and self-directed, confident, and experienced customers are the most likely to research and buy online. Dutch eBusiness professionals should apply proven tactics to increase researching and buying on their sites, like designing sites with customers' goals in mind, offering interactive help, and following up with customers who abandon online applications.

Online-Influenced Sales Exceed Direct Sales In Financial Services
How The Internet Influences Sales In Other Channels
November 20, 2009 , 15 pages
by Brad Strothkamp
In 2008, the majority of US online adults who researched a financial product did so online, and the majority of those online researchers applied in a channel other than the Web. These cross-channel shoppers illustrate the importance of online-influenced sales in financial services. To effectively capture and manage these cross-channel shoppers, eBusiness executives should dedicate a portion of their Web strategies to tactics that include lead capture, interactive help, and cross-channel application completion.

Navigating The Twittersphere
How To Market On Twitter
November 19, 2009 , 6 pages
by Nate Elliott
Successfully engaging with consumers on Twitter requires both the right overarching strategy and a series of small best practices. Interactive marketers must ensure that consumers can find their brands' accounts, confirm that they are legitimate, and easily identify who is tweeting. Marketers must also provide a mixture of promotional and non-promotional content and decide how often — and in what ways — they will directly engage with consumers. To extract the greatest value possible from Twitter, balance department-level control of different accounts with a broad view of how your various accounts work together to reach users.

More recent Financial Services & Banking research »