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Addressing Diverse Stakeholders In The IT And Business Services Buying Process
Planning For 2010 Requires A Clear Understanding Of Roles
November 20, 2009 , 8 pages
by Chris Andrews
For years, Forrester has written about the evolution of information technology (IT) into business technology (BT) — an idea that is rooted in Forrester's view that technology is becoming more relevant and strategic to business processes. This trend, which has accelerated over the past decade, has only increased in importance in 2009's difficult economic environment, as more companies rein in their IT spending and only projects with immediate business value are approved. Marketing and strategy professionals at IT service providers must prepare for 2010 with a deep understanding of a diverse range of IT and business stakeholders in the services purchasing process. In this document, we highlight the role of nine stakeholders across IT, business, and procurement/legal roles, with data from our recent Business Data Services survey of IT buyers.

The State Of Global Enterprise IT Budgets: 2009 To 2010
Business Data Services Global
November 18, 2009 , 23 pages
by Jennifer Belissent, Ph.D.
This document provides enterprise highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. The survey covers budget trends and priorities from 2009 through the first half of 2010 across North America; Latin America; Western Europe; Asia Pacific; Emerging Asia; and the Middle East, Africa, and Russia (MEA/Russia). As expected, the global recession has tightened IT budgets across the globe. But bright spots do exist: 21% of respondents from Emerging Asia expect IT operating budgets to increase, and 18% expect IT capital budgets to increase in 2009 through the first half of 2010. In this environment, IT budget decision-makers tell us that they are focused on improving IT efficiency, although paths to getting there differ across regions. Responses to the economic crisis reflect market conditions such as the costs of labor, capital, and energy. Budget breakdowns across IT categories look similar across regions; globally, we see a trend toward more outsourcing in 2009.

Driving Multitenancy In Your Virtual Environments
How To Get Business Units To Share Your Consolidated Infrastructure
November 18, 2009 , 7 pages
by James Staten
As you continue to consolidate your server infrastructure and make it more cloudlike, a key hurdle you and most enterprises must overcome is the sharing of physical infrastructure between business units (BUs). While some organizations have a centralized IT budget that makes this easier, most have to wade through political waters to accomplish this objective. The enterprises that have successfully achieved a shared infrastructure did so through a combination of executive mandates and proof-before-production phased implementation. IT service catalogs can play a key marketing function as well. Here's how you can do it too.

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