Online Financial Services Benchmark

	Identify your strengths. See the areas in which your institution has grown and activated online households compared with others in your peer group.
	Locate and correct weaknesses. Pinpoint where your organization is lagging, and focus your resources, prioritize your initiatives, and implement changes.
	Capitalize on trends. Understand key trends and developments in online financial services, and position your firm to take advantage of new opportunities.
	Track and gauge the success of marketing initiatives. The study's quarterly design lets you measure how increases in online channel use and adoption correlate to your firm's and your competitors' marketing efforts.

Forrester's Online Financial Services Benchmark is based on the quantitative analysis of data from each participating financial institution. More than 20 firms have participated in the benchmark.

Forrester summarizes and analyzes all data from participating firms. On a quarterly basis, you receive a two-part report: one part written analysis calling out study highlights and one part interactive Excel spreadsheet containing all participating firms' data, including key statistics and rankings in:

Consumer online banking.

Consumer online bill pay and presentment.

Small business online banking.

Small business online bill pay and presentment.

Account aggregation.