Results

An objective sales tool.
Veoh's sales force has used the Thought Leadership Paper as collateral, finding it particularly useful in educating both partners and prospects, since it is comprised of object third-party data.

"The Thought Leadership Paper is absolutely helping sales. We are getting some very high-level meetings and connecting with senior executives at agencies and brands as a result of the research that was done." (Edwin Wong, senior director, Veoh Networks)

Significant press coverage.
Veoh was impressed with how well received the Thought Leadership Paper has been in the press. Top publications that interactive agencies consistently read covered the study.

Industry credibility.
To further promote the study, Veoh invited Forrester Principal Analyst James McQuivey, Ph.D. to present the results at Veoh Insights Series: Watching The Web. The audience was captivated by his knowledge of the space and the compelling results of the project. Veoh felt it received the greatest value from having an objective third-party voice at its event.

"Forrester Analyst James McQuivey is absolutely phenomenal as a consultant and one of the best in this space. The great thing about Forrester and the folks working on the project is that they are naturally inquisitive and really just want to give you their best insights. Just being so enlightened by the way James put the data together is what really came together for me. The Forrester Consultant was also always very responsive. I really couldn't speak more highly of the group. The analyst and consultant went above and beyond . . . you don't find that level of service often." (Edwin Wong, senior director, Veoh Networks)