Challenges: Product development executives listen to the market and understand customer requirements, manage complex product portfolios, and develop solutions that exceed customer expectations.

Key Forrester Consulting Services

• Product Management Effectiveness demonstrates how to get more out of your product management organization, including a product management job and department profiler, actionable recommendations for the product management team, and insights into using agile development methods.
• Requirements Gathering Using Social Media provides a framework (PLOT) to identify the right sources of information needed to choose among product development options and increases the odds of making the right conclusions from them.

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