Hispanic Consumer Technographics® Data

Hispanic consumers in the US have $575 billion worth of spending power. Do you want to know which technology products they buy and use? What they think and feel about their cell phone service and about using the Internet for online banking, shopping, customer service, and much more?

Our Hispanic Consumer Technographics® study delivers the answers to these and many other important questions about this fast-growing consumer market through rigorous, technology-oriented research.

Forrester conducts two telephone studies and one online study annually — 8,500 Hispanic consumers in total. The studies may be conducted in Spanish and/or English — depending on the language preference of participants — the studies are representative of the US Hispanic population age 18 and older.

By leveraging our consumer research based on more than 150,000 completed surveys per year — Forrester can help clients understand the key differences between the Hispanic market and other consumer groups.

We have specifically designed our survey instruments to enable easy comparison between Hispanic consumers and the general US population.

Product Specifications

  • One 20 minute survey with 3,000 completed responses.
  • One 15 minute survey with 2,500 completed responses.
  • US only, geographically representative of the Hispanic population.
  • Bilingual survey, designed to capture both Spanish-dominant and English-dominant Hispanics.
  • Primarily RDD (random-digit dialing).

Online Surveys:

Our research provides insight into technology's impact on consumers and how it is reshaping industries such as:

  • One 20-minute survey with 3,000 completed responses.
  • US only, geographically representative of the Hispanic population.
  • Bilingual survey, designed to capture both Spanish-dominant and English-dominant Hispanics.

Deliverables

  • Data files: SPSS files with all survey data.
  • Written research: 12 written research deliverables each year, including survey highlights, Technographics Insights, and reports.
  • Data Advisor: Unlimited access to a data advisor who performs customized cuts and analyses.
  • Banner tables: Excel spreadsheet sharing the results of each survey cross-tabbed against key demographics.
  • Survey design: Provide suggestions and comments before each survey.

 

How Clients Use Technographics

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Data Products

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Data Insights Tool Box

Free Webinar

In case you missed it, you can download Youth: Social, Mobile, and Influential, a Webinar hosted by Technographics' own Jacqueline Anderson and Tamara Barber. Find out about key trends in the US youth market.

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