Forrester Consumer Technographics® Omnibus Surveys are a fast, inexpensive way to ask proprietary questions and get answers to your current marketing and market research questions from a representative sample of consumers.

The questions you ask and the results remain your intellectual property. You get custom data at a lower cost than full-scale primary research without compromising data quality.

2010 Omnibus Survey Schedule

Methodology	Deadline to Submit Questions	Survey in Field	Data Delivered to Clients	Sample Size
Q1 US Online Omnibus	1/29/2010	2/15 – 3/12	3/26/2010	5,000
Q2 US Mail Omnibus	3/26/2010	4/12 – 6/11	6/25/2010	10,000
Q2 US Online Omnibus	4/23/2010	5/10 – 6/4	6/18/2010	5,000
Q3 US Online Omnibus	7/30/2010	8/16 – 9/10	9/24/2010	5,000
Q4 US Online Omnibus	10/15/2010	11/1 – 11/26	12/10/2010	5,000

 

Please contact us at data@forrester.com if you have questions or require assistance.

The Omnibus Process

Forrester helps you refine your questions to ensure you get the best results, conducts the survey, and delivers valid data. Here's how the process works:

• Purchase and submit your draft questions by the deadline (see the 2010 schedule above).
• The Technographics® team will work with you to make any necessary edits or suggestions.
• Forrester fields the survey to a representative sample of consumers and then collects and cleans the data.
• You receive the results of your proprietary questions as well as responses to the Forrester-sponsored questions.

For an additional investment, we can also analyze the results and build and deliver a presentation with key findings.

Omnibus Deliverables

If you are already a Technographics® client

• You receive a dataset delivered in SPSS format, including your proprietary questions and Forrester-sponsored questions (additional database formats are available upon request).
• You receive an Excel spreadsheet with crosstabs of your questions by standard demographics.
• And, your data advisor will be available to provide custom data cuts using your proprietary questions and the Forrester-sponsored questions.

If you are not a Technographics® client

• You receive a dataset delivered in SPSS format, including your proprietary questions and Forrester-sponsored questions (additional database formats are available upon request).
• You receive an Excel spreadsheet with crosstabs of your questions by standard demographics.

Additional Offerings

Our data advisors and analysts can summarize and analyze the results of your proprietary questions including, but not limited to, the following:

• Custom analysis of your data can be presented in person, on a conference call with a PowerPoint presentation, or as a spreadsheet with relevant data cuts. After you submit your final questions and before the data is received, Forrester conducts a 1-hour preparatory phone call with you. At this time, you and the Forrester analyst decide on the depth of analysis, timeline, and deliverables.
• Coding of open-ended responses into discrete categorical variables for quantitative analysis
• Longitudinal analysis of your questions
• Industry insights and best-practices