Executive Summary (This is a document excerpt)

Major North American companies rely on Web design agencies for access to skilled resources, evolved design methodologies, and the sense of security that comes from vendor reputations for producing top-notch work. To assess the state of the Web design agency market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of some of the largest agencies across 18 criteria. Three agencies — Critical Mass, Organic, and R/GA — emerged as Leaders. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.

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