July 12, 2007

European Online Marketing Tops €16 Billion In 2012

Double-Digit Growth Continues As The Market Hits 18% Of All Advertising

by Rebecca Jennings

with Jaap Favier, Shar VanBoskirk

Executive Summary (This is a document excerpt)

The value of European online marketing — including email, search, and display advertising — will more than double from around €7.5 billion in 2006 to more than €16 billion in 2012, 18% of total media budgets. Firms will raise their online budgets primarily to better reach the growing Net audience that relies on the Web for a widening range of decisions. After five years of dipping their toes into the online marketing waters, firms have come to realize that the Net is a valuable medium for client acquisition, retention, and market expansion.

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