November 30, 2007
Best And Worst Of Brand Building Web Sites, 2007: Consumer Electronics
Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Consumer Electronics Brands
This is the second document in the "Best And Worst Of Brand Building Web Sites, 2007" series.
by Ron Rogowski
with Harley Manning, Steven Geller
Executive Summary (This is a document excerpt)
The consumer electronics industry features some of the most recognized brand names in the world, like LG, Panasonic, Philips, Samsung, and Sony. But how good is the brand experience offered by major consumer electronics Web sites? To find out, we graded the sites of five top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only the Panasonic site managed to pass our Brand Image tests, and no site passed our Brand Action tests.
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