Executive Summary (This is a document excerpt)

Forrester interviewed and surveyed dozens of seasoned eBusiness professionals representing a wide cross-section of industries — including financial services, healthcare, hospitality, manufacturing, retail, and travel — to better understand common eBusiness challenges and, most importantly, the best practices these professionals used to address those challenges and build winning online strategies. Our findings indicate that today, more than ever, eBusiness executives are getting pulled in many different directions as the role of eBusiness within the enterprise evolves. Many of the old challenges remain, while a sluggish economy and increasing pressure from consumers translate into greater strain for eBusiness leaders. This report introduces Forrester's eBusiness Strategy Framework, which serves as a playbook for eBusiness and channel strategy professionals, helping them to diagnose and address their most pressing challenges today and to develop a plan for sustainable success in tomorrow's market.

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