Executive Summary (This is a document excerpt)

During these uncertain economic times, it's even more important that brand attributes relate to key user goals and are always in front of your customers, giving them the desire and confidence to shop with you before they shop with someone else. Web Site Brand Reviews offer an efficient way to identify — and then fix — usability and communication problems that degrade users' perception of a firm's brand. This document offers an overview of what a Brand Review is, how it differs from a Web Site Review, why these reviews are valuable tools for identifying site flaws related to brand, and when they should be used.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.