Forrester Planned Research

Planned research — including dates, titles, authors, and research topics — is subject to change at any time. The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.
Want to be alerted when a planned document is published? Click Create a Research Alert to set up a research alert for the document, or Set up an RSS feed to be notified via RSS.
View planned Forrester Waves »

asterisk Download XLS

asterisk Download XLS monthly archive

Projected Date  Research Area  Title  Author  Description  Industry  Features  Notify Me
May 2008 IT Enterprise Architecture Optimizing the Value of Service Portfolios Larry Fulton SOA Service Portfolio Management is about more than just keeping track of services - it's about making decisions to maximize the business value of that portfolio. This report will outline a basic process and provide specific questions you should be asking about your service portfolio on a regular basis. Create a Research Alert   Set up an RSS feed
May 2008 IT Leadership Sheltering company/IT from recession Lewis Cardin Create a Research Alert   Set up an RSS feed
May 2008 MS Product Strategy EMEA Consumers and Web3D Paul Jackson As Forrester defines the enxt way of online innovation; Web3D, how will consumers take to this medium, what tasks will work, and which companies will start to grow in importance Consumer Technology Adoption, Media & Entertainment, Retail, Travel, eBusiness/eCommerce Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Telecom Managed SMB And Enterprise Services Forecast And Adoption Barriers Michele Pelino Develop a forecast for SMB and Enterprise demand for telecom managed services and profile buying behavior. Create a Research Alert   Set up an RSS feed
May 2008 MS Consumer Technographics Technographics® Insight: European Adoption Of The Mobile Internet, 2008 Reineke Reitsma This Technographics Insight takes a look at European adoption of the mobile Internet in 2008. Consumer Technology Adoption Create a Research Alert   Set up an RSS feed
May 2008 MS Consumer Technographics Is Green An Actionable US Consumer Segmentation? Ted Schadler Green has been touted as a way to target and reach consumers. But is that true? This report will harness the 2008 Benchmark data to answer the question: Does a green attitude actually affect consumer purchasing behavior? Create a Research Alert   Set up an RSS feed
May 2008 MS eBusiness Channel EMEA Should banking branches go for retail concepts? Vanessa Niemeyer The renaissance of the bank branch is a global trend. When it comes to sales, retailers are some steps ahead. Banks are trying to adopt the retailers' keys to sales success. But how much retail can a bank take? This depends on the individual bank's overall market strategy and target customer groups. Financial Services Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy EMEA Accenture M&A Strategy Services (SWOT) Christopher Andrews A SWOT assessment of Accenture's M&A strategy services. High-Tech Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics ePurchasing Market As A Whole Andrew Bartels A market overview of the ePurchasing market, with trends for growth by product, type of revenues, geography, and vendor. Which vendors are winning, which vendors are losing. Why and where the market is growing. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy Is Tech Marketing Useful? Should It Be? Could It Be? Peter Burris The complexity and risk of information technology means that tech marketing should be increasingly valued by users. But users seem less convinced of tech marketing claims than ever. How can tech marketers increase the relevance of their marketing activities? This data-orientated report will provide an answer. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Overview 2008: Interactive Marketing Channels To Watch Shar VanBoskirk This document will address sort interactive marketing hype from reality by revealing what channels marketers are currently using and planning to use in 2008. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing The PC vs. Mac- A Case Study In Good Integrated Marketing David Graves Using TV and online, Apple has even captured their customer's haughty attitude toward computers. The report looks at this highly successful campaign and explains the lessons you can learn from it and use in your own marketing efforts. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing The Loyalty Dashboard Lisa Bradner What are the key elements of a loyalty dashboard? How do you build one for your business? Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Selecting Sustainable Marketing Vendors Jaap Favier Green is in for 2008. Environmental advocates scrutinize corporate claims to sustainability, and CMOs who enter the green space can't leave the organization open to public backlash. To avoid "greenwashing," CMOs should select agencies and other partners who do more than "talk" about being green - they walk green. Create a Research Alert   Set up an RSS feed
May 2008 IT App Dev & Program Management Select A Business Rules Algorithm: Balance Authoring Flexibility And Execution Performance Mike Gualtieri The algorithm you select to process your business rules can make a big difference in the authoring flexibility and execution performance of your application. Customers often find it hard to understand the impact of differences between algorithms due to confusing vendor messaging, the indirect relationship between authoring tools and runtime algorithms, and innovation in rules-processing algorithms. After evaluating 13 business rules platforms, Forrester concluded that vendors offer three distinct business rules algorithms: Inferencing, sequential, and extended sequential. There is no clear best overall choice for all rule application projects. To choose the algorithm that is most suitable to your project, you need to understand the advantages and disadvantages of each algorithm. Create a Research Alert   Set up an RSS feed
May 2008 IT Enterprise Architecture EA Governance And Enterprise Agility Henry Peyret Details to follow. Create a Research Alert   Set up an RSS feed
May 2008 MS eBusiness Channel EMEA Online Banking 3.0 Emmett Higdon Early online banking users were able to view their account details online. 2nd generation sites brought transactions to the table: bill pay, transfers, self-service. What trends are emerging as part of the 3rd generation of online banking? Financial Services Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Marketing's Impact On The Influence Of Social Media Brian Haven This report will assess the levels of influence social media has depending on the source: a company, other peers, or a favorite brand. We'll look at recent data to see how these different sources influence people's opinions of brands Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy BT Marketing: Tech Marketing's Transformational Role Peter Burris The transition from "information technology" to "business technology" is accelerating. But tech marketers generally remain fixated on product speeds and feeds. Meeting customer expectations requires a focus on "adoption experience." Create a Research Alert   Set up an RSS feed
May 2008 MS Product Strategy EMEA The product innovation funnel Paul Jackson, Charles S. Golvin details to follow. Consumer Technology Adoption Create a Research Alert   Set up an RSS feed
May 2008 MS Consumer Technographics Europeans' Attitudes Towards Customer Service In 2008 Valérie Batut This Technographics Insight takes a look at which ways Europeans deal with customer service departments. How do these vary by industry and what is their impact on customer satisfaction? Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics The State Of Mobile Middleware Ellen Daley How the mobile middleware landscape matters and approaches app developers can leverage to help with mobility development and implementation. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Enterprise Digital Media Solutions Henry Dewing Enterprise Digital Media Solutions are the delivery of any media (photographs, document images, audio, or video) in digital format over a network to support the completion of a business process. The report will focus primarily on video in the enterprise and what vendors need to do to be the primary partner. Create a Research Alert   Set up an RSS feed
May 2008 MS Consumer Technographics Segmenting America's Youth Online Jackie Rousseau-Anderson This report introduces a dramatic segmentation of young consumers based on their time and behavior online. This segmentation will give Market Researchers a tool to target young consumers online. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Hosted And Managed Unified Communication Henry Dewing What is the demand and vendor landscape for managed hosted UC Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Vendors: Differentiate Your MR Offering To Win Brad Bortner MR firms need to segment too, but often are perceived in the market as trying to be all things to all people. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Telecom and Network Data Overview Ellen Daley Overview of results from our Business Data Services 2008 Telecom and Networks Survey Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Predictions Markets: Mining Employees For Market Info G. Oliver Young How prediction markets can be applied to mine employees for better market understanding. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Paetec Case Study Michele Pelino Identify approaches Paetech is using to limit customer churn and maximize customer satisfaction. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Involving Consumers in Product Development Mary Beth Kemp Impact and advantages of involving customers in defining products. What works/what doesn't.Examine intiatives like new product stores in Asia, beta customers, Dassault/Publicis 3D initiative… Forrester research panel data Create a Research Alert   Set up an RSS feed
May 2008 IT Process & Applications Key Considerations When Implementing Online Chat Chip Gliedman Opening a new customer communication channel requires more than simply installing and turning on a technology. This report will look at the operational, governance, and organizational issues that must be addressed prior to selecting and initiating an online chat channel. Create a Research Alert   Set up an RSS feed
May 2008 IT Information Management Real-Time Data Warehousing James G. Kobielus Enterprises are beginning to explore the use of real-time data warehouses to provide up-to-the-minute information to their BI systems and other enterprise applications. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing EMEA Ubiquitous Marketing Mary Beth Kemp A new piece of the integrated marketing mix. Ubiquitous Marketing examines the changing and very personal contact channels which are emerging - on the spot marketing, new point of sale technologies, mobiles, mobiles linked to classic media like posters, even ad funded software…and that in the context of increasingly fragmented media and changing consumer habits. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Consumer Media Behavior: Germany Kim Le Quoc This report is based on Forrester Consumer Technographics Survey Data. It enquires consumers' media behavior in Germany. It is the fourth document in a series that looks more deeply into French, English, German, Spanish, Italian, Dutch and Swedish consumers' media behavior. Forrester research panel data Create a Research Alert   Set up an RSS feed
May 2008 IT Services & Outsourcing Environmental Management Systems Overview Euan Davis Under proposed legislation revealed by mechanisms such as the EU emissions' trading scheme, environmental liability assessments and disclosures will be subject to unprecedented scrutiny. Firms need to streamline information systems in order to begin collecting, collating and distributing the data necessary to comply. An environmental management system (EMS) does this, enabling firms to execute on their corporate initiatives around environmental stewardship. Sourcing an EMS must be done with care however as the industry's immaturity seen in the lack of standards and absence of clear platform leadership make the implementation decision rather tricky. Most EMS tool sets are reactive focusing on reporting where as the real value will come from people using tools for planning and managing their business to improve the bottom line. Sourcing executives charged with investigating an EMS deployment need help defining the strategy behind deployment before expensive mistakes are made. Create a Research Alert   Set up an RSS feed
May 2008 Consulting The Foundation Of Sound Technology Investment: The Total Economic Impact™ Methodology Jon Erickson, Lauren Hughes, Jeffrey North, Shaheen Zojwalla, Chip Gliedman The TEI methodology incorporates traditional cost analysis and a best practice approach to minimizing costs and extends it by explicitly incorporating analysis and quantification of both business benefits and flexibility, while tempering these three categories with an analysis of the risk effects. Where most IT-oriented financial analysis looks at IT efficiency, TEI adds business alignment and effectiveness considerations. By using TEI, an organization can evaluate project and product decisions in light of individual organization goals. Technology decisions will be better aligned with business needs, project success rates will increase, risks will be better understood and mitigated, and business growth will be accelerated. TEI model Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy EMEA Partner Positioning Benchmark: IT Vendors, Q2 2008 Peter O'Neill Forrester evaluated eight top software vendors to determine how they position their partners. High-Tech Create a Research Alert   Set up an RSS feed
May 2008 IT App Dev & Program Management How To Get The Most From SharePoint For Custom Applications John R. Rymer The huge success of Microsoft's SharePoint collaboration application introduces a new application platform into organizations. What role should this new platform play in organizations that already have development platforms and strategies? Clients have indicated in inquiries that the answer to this question is not obvious, and the potential for confusion is high. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels What Travel Firms Can Do To Improve Their Online Merchandising Henry H. Harteveldt Details to follow. Travel Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Budgeting And Timelines For Usability Testing Marta Baigorri Forrester surveyed vendors who conduct usability lab tests and reports on the costing and length of usability testing. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels Online Video Is Poised For Growth In Travel Sarah Rotman Epps Details to follow. Travel Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels The Mobile Services US Business Travelers Want Sarah Rotman Epps Details to follow. Travel Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels How Social Computing Affects Healthcare Research And Information-Seeking Julie Snyder Details to follow. Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
May 2008 MS eBusiness Channel EMEA Why Mobile is Banking on the Unbanked Emmett Higdon High mobile phone usage among the unbanked and underbanked makes these segments attractive to the big banks who have long ignored them. Financial Services Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels Have Multi-Payer Provider Portals Come Of Age? Carlton A. Doty In this report, Forrester takes a look at the future of connectivity solutions between healthcare payers and providers. Provider portals were all the rage over the past several years, but payer-specific solutions are increasingly being challenged by providers' need for a "one-stop shop." Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing What Makes Consumers Loyal? Lisa Bradner A look at Forrester's technographics data by industry that will examine commonalities and differences in the factors that drive loyalty by industry. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels Turning eBusiness Strategy Into Reality Carlton A. Doty For this research project, we focused on best practices in turning eBusiness strategy into reality. In this report, we focus on the key elements of an effective strategy, the four core disciplines in which all eBusiness leaders should become proficient, and a strategic framework that eBusiness professionals in any industry can leverage to drive sustained success in their respective organizations. eBusiness/eCommerce Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels The Fragmentation Of Yesterday's Newspaper: Audiences Go Elsewhere For Content That Newspapers Once "Owned" Sarah Rotman Epps Details to follow. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels 2008 Travel eBusiness, Channel and Product Management Trends Henry H. Harteveldt Details to follow. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Challenges Of International And Mulitlingual Usability Testing Marta Baigorri Localising Web sites need to accommodate usability testing across different countries and cultures. Which are the main challenges of cross-cultural testing? Create a Research Alert   Set up an RSS feed
May 2008 IT Leadership Limits To Growth For IT Organizations Marc Cecere Will reference Bobby's another other pieces. We have a fair amount of data on this. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels Optimizing Online Retail Analytics Brian K. Walker Details to follow. Retail Create a Research Alert   Set up an RSS feed
May 2008 MS Consumer Technographics European Consumers' Behavior Online: A 2007 Deep Dive Reineke Reitsma, Joost van Kruijsdijk This document will give insight in how European consumers adopt the Internet Consumer Technology Adoption Create a Research Alert   Set up an RSS feed
May 2008 MS Product Strategy EMEA Home-based Businesses J.P. Gownder Data-oriented piece with recommendations for consumer product strategists - LONG Create a Research Alert   Set up an RSS feed
May 2008 IT Infrastructure & Operations Storage Strategies For A Down Economy Andrew Reichman Top ways to manage storage more effectively when the pressure is on to reduce costs in a down economy. Create a Research Alert   Set up an RSS feed
May 2008 IT Security & Risk Management Web 2.0 Security Chenxi Wang, Ph.D. This document will look at the Web 2.0 adoption trend and its security impact. The best practices around identifying security practices that enable Web 2.0, but do not compromise information security. Create a Research Alert   Set up an RSS feed
May 2008 IT Infrastructure & Operations Microsoft licensing for Desktop Virtualization Christopher Voce, Natalie Lambert Does licensing Microsoft Windows confuse you? How about in a virtual world? This document will lay out the rules of licensing for desktop virtualization. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Best And Worst Of B2C Site Design, 2008 Vidya L. Drego Forrester will evaluate the Web sites of four top department stores, airlines, electronics manufacturers and banks as part of a larger cross channel experience evaluation. The results of those Web site reviews will be presented in this report along with a discussion of both the best and worst practices found in these 16 sites. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing The Future Of Television David Graves As consumers increasingly view television on-demand, on-DVR and on-line, advertisers will need to dramatically change their approach to planning and buying TV. This report will project how advertiser-supported television will evolve and what it means for the companies that depend on it to sell their products. It will look at the coming power struggle between program producers and cable MSOs over on-demand inventory and the significant infrastructure issues that will face advertisers, agencies and media in the this new landscape. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing The Rise Of The In-House Agency David Graves One way to knock down the traditional vs. digital silos is to control them yourself. While the advertising agency world struggles to reinvent itself as an integrated marketing resource, marketing leaders have to decide how much they need to bring in-house in order to assure success. This report will show data from companies which have created in-house agency capabilities and how well they are satisfied with them. Create a Research Alert   Set up an RSS feed
May 2008 IT Leadership Learning From Telecoms About The IT To BT Transformation Alexander Peters, Ph.D. What CIOs in other industries facing similar market and technology consolidations can learn from utilities CIOs, to be followed up next quarter on what we can learn from telecom Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Text, Video, Images: When To Use Each Format Ron Rogowski When do users want to watch video? When is text most appropriate? This document will help companies decide what the right content format is to satisfy specific user goals online. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Customer-Centric DNA: Turning Customer Experience Into A competency Bruce D. Temkin One of the key principles of Experience-Based Differentiation is to treat customer experience as a competence, not a function. In order to do this, firms must develop a customer-centric DNA. This research will look at how companies are incorporating the voice-of-the customer into their efforts and building this organizational culture. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Questions To Expect When Presenting A Customer Experience Business Case Megan Burns What questions are you likely to be asked when making the business case for a customer experience project? What information should you have ready to address management's most likely concerns? Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Business Cases 101 for Customer Experience Professionals Megan Burns A review of existing literature from management and business schools describing the basics of creating a compelling business case, with analysis of how these tips and tricks can be applied to customer experience projects. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy EMEA Cordys Vendor Strategy, Q2 2008 (SWOT) Stefan Ried, Ph.D. A SWOT assessment of Cordys. High-Tech Create a Research Alert   Set up an RSS feed
May 2008 MS Product Strategy EMEA Impact of USB modem sales for fixed operators Pete Nuthall uptake and adoption of Create a Research Alert   Set up an RSS feed
May 2008 IT Infrastructure & Operations Evolving Your Thinking From TCA To RCO; TCO Goes Too Far Andrew Reichman, James Staten When evaluating technology investments is it really necessary to do a full-blown TCO analysis? Forrester recommends shifting focus to relative cost of ownership instead. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Measuring Engagement Brian Haven, Suresh Vittal Following up on our August 2007 report, Marketing's New Key Metric: Engagement, this report digs deeper into the how-to of measuring engagement. We'll look at how measuring engagement varies by business model and assess the vendors and technologies necessary to be successful. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy How to Drive Value From Your B2B Blog Laura Ramos Uses Q1 2008 B2B/tech marketing panel data on social media adoption and installed base marketing to highlight current blogging best practices Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Topic Overview: Health Plan Customer Experience Elizabeth Boehm This report will outline the issues and opportunities that are defining the changing landscape of health plan customer experience, and how Forrester's research helps make health plan customer experience professional successful.