Consumer Product Strategy Professional

Consumer Product Strategy Professional

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  2. Innovate products and services
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Featured Research

Environmental And Social Responsibility In Consumer Product Strategies

How Central Is Environmental And Social Responsibility To Your Product?

by Sally M. Cohen

Consumers are increasingly aware of issues surrounding environmental and social responsibility (E&SR) and are making purchase decisions that take these into account. For this and other business reasons, consumer product strategists are leading the charge to bring E&SR products to market. Their E&SR product strategy focuses on key stages of the product life cycle that provide operational benefits like cost reduction and risk management but, more importantly, influence the consumer experience with their product — and thus drive incremental revenues and market share.

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Featured Teleconference

Consumer Product Innovation

Date: June 15, 2009

Presented by:

Paul Jackson

Our initial reports in this space look at existing drivers of innovation, what types of innovation exist, and likely drivers of success. This teleconference aims to introduce the topic and spur client thinking around innovation.

  • The drivers of innovation
  • Categorizing innovation
  • The innovation process
  • Introducing the Innovation Viability Scorecard

Learn more »


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Consulting

Forrester's Consulting insight and expert analysis will equip you to develop, launch, and evaluate winning product strategies by helping you answer these tough questions. Our research-based approach to consulting provides us the tools to help you in a variety of ways, including:

  • Forecasting product uptake or market size.
  • Assessing product maturity.
  • Analyzing consumer attitudes and behaviors.
  • Reviewing product messaging, positioning, or competitors.
  • Benchmarking against industry best practices.

Email msconsulting@forrester.com to learn more.

Executive Programs

Membership in Forrester's programs for marketing and strategy professionals is open to a select group of executives from leading companies worldwide:

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