Featured ResearchThe State Of The Database Marketing Organization In 2008Findings From Forrester's Database Marketing Benchmark StudyDatabase marketing organizations say they want to be involved with every customer contact across the company. We surveyed 107 database marketing professionals to understand how close they were to reaching their goal. We found that a minority of the market is there; 27% say they drive customer communication strategy across the entire company. Featured WorkshopThe Essentials Of Direct And Database MarketingLocation: San Francisco, Calif., US Date: December 4, 2008 Presented by: Dave Frankland and Suresh Vittal This workshop helps participants understand the changing role of direct and database marketing in relation to their overall marketing efforts. Specific exercises help Direct Marketing professionals learn how to assess their organizational readiness to extend and expand their current efforts.
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