Featured Research

Marketing Mandate: Connect The Dots

CMOs Must Lead Defining And Orchestrating The Brand Experience

by Mary Beth Kemp

Marketing leaders still struggle to define an integrated marketing strategy and execute a consistent, compelling brand experience for customers and prospects. Why? Because they operate in marketing channel or product silos, create vision without making the customer central, and deploy vast media campaigns that can't alone deliver the full brand experience.

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Featured Webinar

We Are All Media Companies Now

How Brands And Technology Companies Can Benefit From The Media Meltdown

Which strategies will help marketers like you survive the media "meltdown" in 2010? During this one-hour Webinar, Forrester analysts Nick Thomas and Mary Beth Kemp presented the latest research around:

• What new challenges and opportunities does the media meltdown present?
• How can non-media companies use content to drive revenues?
• How can Forrester measure the effectiveness of your content strategies?

Access this recording and learn how brands and technology companies can benefit from the media meltdown.

Forrester Consulting

Creating a Social Brand Strategy

How To Choose The Channels And Tactics That Are Right For Your Brand

Forrester has recently been working with companies to help them create a successful brand-centric social media strategy. While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers.

If you share this challenge or simply want to learn more on how to connect your brand more meaningfully to consumers, please contact us.