Document Controls
For Consumer Market Research Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
June 20, 2007 Hit MakingPromoting TV and Movies Onlineby David Card with Todd Chanko, Zia Daniell Wigder |
|
This is an excerpt
Executive Summary
Even as the Internet becomes a viable channel for video, off-line promotions for TV shows and movies predominate.
Key Questions
- How can studios and networks best use the Internet to promote TV shows and movies?
- What characterizes hit-making influencers online?
This is an excerpt
Buy Risk-Free
Price: US $199
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
