Marketing & Advertising, Social Marketing, Widgets, Social Computing & Web 2.0, High-Tech, Interactive Marketing, Media & Entertainment, Customer Experience, User-Generated Content, RSS
Josh, a Vice President at Forrester, is one of America's most prominent and most frequently quoted research analysts.
He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks, and wikis, published in April 2008 by Harvard Business Press. Scott Cook, founder of Intuit, said of Groundswell, "This book will rock your world, if social technology hasn't rocked it already . . . This book will be your bible."
Josh joined Forrester in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for ten years of analysis of the television industry. In an interview for 60 Minutes, Mike Wallace identified Josh as "the top TV industry analyst at Forrester Research, the authority on where TV is going." He chaired Forrester's 2002 Television Summit, an event that was covered live on CNBC.
Josh's research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, Broadcasting & Cable, and on national television news programs. He writes a column for Marketing News, a publication of the American Marketing Association. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Cannes, Chicago, London, New York, Rome, and São Paulo.
He shares a blog with Charlene Li at blogs.forrester.com/groundswell.
For 14 years, prior to becoming a Forrester analyst, Josh was prominent in technology startups including Course Technology, MathSoft, and Software Arts.
Josh has a bachelor's degree from The Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.
The Social Technographics® Of Device Owners July 01, 2008 (Rating: 6) BookmarkPDF
Working With Web 2.0 Startups June 09, 2008 BookmarkPDF
Interactive Marketers Are Bullish In A Recession April 30, 2008 BookmarkPDF
Which Car Brands Should Pursue Social Applications? April 03, 2008 (Rating: 8) BookmarkPDF
How To Choose The Right Social Technologies March 04, 2008 (Rating: 10) BookmarkPDF
How Social Computing Will Change Your Company October 2008 Receive an alert when this document is published: email RSS
Best Practices: A Review Of Social Media Projects October 2008 Receive an alert when this document is published: email RSS
