Ron RogowskiPrincipal Analyst
Marketing & Advertising, Globalization & Localization, Expert Reviews, Centers of Expertise, Consumer Financial Services, Customer Experience Management, IT Organization, Travel, Financial Services, IT Management, Product & Solutions Strategies, Consumer Electronics, Retail Customer Experience, High-Tech, Design & Usability Processes, Customer Experience, Retail, Brand & Product Web Sites, Consumer Retail & CPG, Consumer Technology Adoption, Automotive Customer Experience, Interactive Marketing, Competitive Analysis, Web Site Design, Rich Internet Applications, Social Computing & Web 2.0, Travel Customer Experience, Best Of the Web, Consumer Travel, Scenario Design, Automotive
Ron serves Customer Experience professionals. He helps them improve strategies for global Web design and organization, understand how rich Internet applications (RIAs) are transforming online customer experiences, and align their Web sites with their firms' brand values.He is the lead analyst in Web globalization research, advising clients on how to organize their resources to maximize internal efficiencies while improving local relevance. Ron is also the lead analyst researching the implications rich interfaces have for transforming the way customers interact with companies online. Ron is part of the core analyst team responsible for developing and maintaining Forrester's Web Site Review methodology and Forrester's Web Site Brand Review methodology.
Ron came to Forrester through its acquisition of Giga Information Group, where he created and managed a site evaluation methodology to help companies improve online customer experiences. Prior to joining Giga, Ron worked for Kyodo News Markets, the Japanese distributor of Bridge Information Systems, where he was responsible for training and educating clients and internal personnel in proprietary and Web-based information systems. Before working with Kyodo, he taught English in Hamamatsu, Japan.
Ron has a B.A. in English and Japanese from the University of Richmond.
Best And Worst Of Brand Building Web Sites, 2008: Motor Fuel Brands December 04, 2008 BookmarkPDF
Best And Worst Of Brand Building Web Sites, 2008: Property And Casualty Insurers November 14, 2008 BookmarkPDF
Best And Worst Of Brand Building Web Sites, 2008: Oral Care Brands November 14, 2008 (Rating: 9) BookmarkPDF
Best And Worst Of Brand Building Web Sites, 2008: Soft Drink Brands November 14, 2008 BookmarkPDF
Web Site Typography That Builds Brands October 29, 2008 (Rating: 9) BookmarkPDF
How Web Sites Contribute To Brand Value March 2009 Receive an alert when this document is published: email RSS
How To Manage Global Brands Online June 2009 Receive an alert when this document is published: email RSS
Web Site Layout That Builds Brands January 2009 Receive an alert when this document is published: email RSS
Emotional Experience Design February 2009 Receive an alert when this document is published: email RSS
The Future Of Rich Internet Applications May 2009 Receive an alert when this document is published: email RSS
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