For Technology Product Management & Marketing Professionals

Helping Your VARs And SIs To Do Marketing

How To Improve The Marketing Awareness And Effectiveness Of Your Channel

by Michael Speyer, April 11, 2008

Lead generation for tech vendors is an expensive, inefficient process. Tech marketers who want their value-added reseller (VAR) and systems integrator (SI) partners to shoulder some of this burden will find that these partners rarely understand the value . . .

For Technology Product Management & Marketing Professionals

Topic Overview: Enterprise Mobility

Mobility Becomes An Integral Part Of Firms' Network Strategy

by Maribel D. Lopez, July 20, 2007

Forrester broadly defines enterprise mobility as the ability for an enterprise to communicate with suppliers, partners, employees, assets, products, and customers irrespective of location. Mobility requires firms to build solutions that span devices, . . .

For Technology Product Management & Marketing Professionals

Topic Overview: Web 2.0

by G. Oliver Young, April 10, 2007

Today, businesses large and small are looking to understand how Web 2.0 — the next generation of Web sites, applications, and processes — affects them. Most of the technologies comprising Web 2.0 are evolutionary, but the convergence of these technologies . . .