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Displaying results 1-3 of 3 results
For Consumer Market Research Professionals
Market Researchers: A Compass In The Financial Sandstormby Brad Bortner, November 17, 2008
Things are not looking good for the economy: Although the first half of 2008 showed a steady pace of technology spending, that pace is not continuing. In a down economy, businesses face tough decisions and inevitably look to cut spending. For market researchers, . . .
For Consumer Market Research Professionals
Ten Ways To Recession-Proof Market Researchby Ted Schadler, March 19, 2008
Market researchers should act quickly to establish their business relevance and preserve their budgets before recession fears start affecting budgets and spending. We have identified 10 ways that consumer and business-to-business (B2B) market research . . .
For Consumer Market Research Professionals
Finding Your Market Research Partnerby Brad Bortner, August 30, 2007
The market research industry suffers from a surplus of riches despite significant consolidation at the top over the past two decades: The number of providers is vast, provider source books are incomplete, and evaluation criteria and standards are wildly . . .
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