For eBusiness & Channel Strategy Professionals

Topic Overview: eBusiness And The Economy

by Sucharita Mulpuru, November 14, 2008

The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities online. Forrester analysts have studied the overall effect of . . .

For eBusiness & Channel Strategy Professionals

Investors Don't Understand The Importance Of Online Advice Tools

eBusiness Executives Need To Promote Their Benefits

by Alyson Clarke, April 15, 2008

With many financial services firms looking to build online advice tools, it's important to understand consumer appetite for them. To help eBusiness professionals, we asked online investors in seven European countries which online investment tools or features . . .

For eBusiness & Channel Strategy Professionals

Topic Overview: Customer Advocacy

by Bill Doyle, November 26, 2007

Forrester's research shows that a key driver of deeper customer relationships is a trait we call "customer advocacy" — the perception on the part of customers that a firm does what's best for them, not just what's best for its own bottom line. When customers . . .

For eBusiness & Channel Strategy Professionals

The $115 Billion Individual Health Insurance Opportunity

A Market That Is Ripe For The Picking

by Carlton A. Doty, October 5, 2007

The individual health insurance market is slowly but steadily growing, driven by the gradual erosion of employer-sponsored coverage, the rising population of uninsured, and a government that continues its efforts to expand coverage to all citizens. To . . .

For eBusiness & Channel Strategy Professionals

Topic Overview: European Retail Financial Services

by Benjamin Ensor, April 27, 2007

Forrester's European retail financial services research helps marketing and strategy executives understand emerging trends in consumer attitudes, business, and technology. Our research spans the banking, credit, investment, and insurance sectors. Key . . .

For eBusiness & Channel Strategy Professionals

Topic Overview: US Online Retail

by Sucharita Mulpuru, March 13, 2007

The online channel continues to play a significant role in the strategic plans of business-to-consumer (B2C) companies. The retail and travel piece of B2C eCommerce alone now tops $200 billion, with little sign of abatement. The industry promises to grow . . .

For eBusiness & Channel Strategy Professionals

Topic Overview: North American Retail Financial Services

by Bruce D. Temkin, February 2, 2007

Forrester's North American retail financial services research helps eBusiness, product management, marketing, and customer experience executives understand emerging trends in both consumer attitudes and technology. Our research spans banking, brokerage . . .