Build Brand With Your Site's Visual Design

Air Date: Thursday, May 28, 2009

Cost: $250

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You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Customer Experience professionals

Description:

A Web site's visual design is an important component of reinforcing a brand's image. But the right visual design can do more than reinforce a brand; it can help build brand equity by providing continuity across channels while enabling users to accomplish their goals within the Web channel. This teleconference underlines the benefits of visual design and offers advice on how firms can incorporate effective visual design techniques into their Web site experiences.

Agenda:

• What are the benefits of effective visual design on Web sites?
• How do imagery, typography, and layouts help reinforce a brand's image while supporting user goals?
• How can companies maximize the benefits of visual design on their sites?

Related Research:

Web Site Imagery That Builds Brands

by Ron Rogowski, August 27, 2008

Web Site Typography That Builds Brands

by Ron Rogowski, October 29, 2008

Web Site Layouts That Build Brands

by Ron Rogowski, February 27, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.