Rich Internet Applications And The Future Of Online Experience

Tuesday, January 12, 2010, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 UK time)

Presented By:

Ron Rogowski

Ron Rogowski
Principal Analyst
Forrester Research, Inc.

Cost: $250
Purchase

***This call was originally scheduled for November 10, 2009.

Who should attend: Customer Experience professionals

Description:

Rich Internet applications (RIA) have become commonplace in the world of the interactive Web. But RIAs have yet to reach their full potential because they are primarily used to replace existing form-based processes using a page-based metaphor. Though the term RIA is likely to fade from our lexicon in the way "color TV" has, the technologies and interactions they empower play a huge role in the future of online experiences, which will change how companies and customers interact.

Agenda;

  • RIAs are here to stay.
  • Just like the Web itself, RIAs have yet to find their true form.
  • As the term RIA becomes irrelevant, RIA technologies will enable the Web to reach its true potential.
  • RIAs will have a profound affect on how companies do business.

Vendors mentioned: Adobe, Microsoft

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