Social Computing Strategies For Luxury Brands

Air Date: Tuesday, September 15, 2009

Cost: $250

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Presented By:

Who should attend: Marketing Leadership professionals

Description:

Luxury consumers enthusiastically use the internet, often to talk about the brands they love. But luxury brands keep both the internet and these consumers at arm’s length. CMOs directing luxury brands can no longer ignore the online conversations about the brands they manage. They must participate in Social Computing to guide the future of the brand. Additionally, Social Computing opens three rich opportunities to enhance the luxury marketing mix.

Agenda

• Luxury Consumers are extravagant users of the internet
• Luxury Brands are overdressed in the Transparent World of Social Computing
• Luxury brands: Embrace social Opportunities with the right touch

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.