Technology Sales Enablement Professional

Get the tools and insight you need to:
Technology Sales Enablement Professional
  1. Increase sales results while decreasing support costs
  2. Drive sales and pipeline performance via effective, end-to-end programs
  3. Register NowFocus on buyer needs to increase sales capacity and cut marketing complexity

Featured Research

Gaining Executive-Level Access

Marketing Strategies To Help Salespeople Secure Higher-Level Meetings

by Scott Santucci

As technology industry vendors pursue go-to-market strategies intended for more executive-level ears, helping sales forces gain higher levels of access inside targeted accounts is becoming increasingly important. This task isn't as simple as replacing a list with a different one and running the same programs. The higher the level of the executive, the more customized the message needs to be to resonate, taxing traditional create-once-publish-many-times marketing techniques.

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Featured Teleconference

Unlocking The Potential Of Industry Technology Sales Teams

Date: December 3, 2009

Presented by:

Ellen Carney, Senior Analyst

Agenda:

  • The mix of traditional media that banks and insurers use when researching specific technology purchases
  • How the specific technology influences the part that the vendor sales team might play when selling to banks and insurers
  • Why aligning sales team composition by stage and buyer attitude matters
  • Forrester's five steps to getting your sales efforts steered in the right direction

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Consulting

Forrester Consulting delivers action-oriented recommendations to help Technology Product Management & Marketing professionals message, market, and sell. Engagements include:

  • Messaging development and review
  • Social media strategy
  • Thought leadership and ROI proof

Email ticonsulting@forrester.com to learn more.

Executive Programs

Forrester's Technology Marketing Executive Council and Technology Product Management Council are peer knowledge communities that offer a dedicated relationship team, in addition to:

  • Member-driven content.
  • A peer advisory board.
  • Facilitated member events.

Email flb@forrester.com to learn more.